Samantha Dulay is a native San Diegan (from Oceanside!) and an award-winning artist. She picked up jewelry making as one of her hobbies as a young child, Her parents were entrepreneurs and she learned at an early age the happiness of doing what you love and never having to work a day in your life.

As she grew up, her craft of making jewelry blossomed into her passion, and in 2010 her jewelry line was born. In the end of 2014, Samantha was able to pursue her passion as a full time career. She also began receiving accolades at the San Diego County Fair for her creations (placing in the top three between 2012 to 2016). In the summer of 2017 she received a 1st place ribbon for her necklace "Boneshaker", a 2nd place ribbon for her necklace and earring set "Pizza Cutter", and a 3rd place ribbon for her set called "Aero Force." (You can view these pieces here!)

In the summer of 2016, Samantha decided to further her education by becoming a student at the Gemological Institue of America (GIA). GIA is the world renowned school (with their headquarters being located in Carlsbad) for jewelry education and certification, as well as having developed the 4 Cs of diamond grading. At the end of that year, she also applied and received a full scholarship for CAD/CAM design. From there, the sky has been the limit and has been instrumental in growing Samantha’s brand that you have come to know and love. 

Over the years you may have seen Samantha hard at her work, on the spot at her portable work station in various galleries and stores, or at different pop up events and street fairs. Her booth has always been a draw for clients simply based on the fact that she showcases her talents as she customizes on the spot! You can literally watch your custom piece being created in front of your very eyes..

You can currently find Samanatha at select local San Diego shows and online. Please check the events page AND follow us on social media for more details on future events!