About

Samantha Dulay, a native San Diegan and a multi-award-winning artist and jewelry maker, embarked on her creative journey from an early age, discovering the joy of jewelry making as a cherished hobby. Growing up in an entrepreneurial family, she embraced the value of following her passion.

In 2010, Samantha launched her jewelry line, crafting exquisite pieces that garnered many accolades at the San Diego County Fair. For several years, her exceptional works, including “Boneshaker” (1st place), “Pizza Cutter” (2nd place), and “Aero Force” (3rd place), consistently stood out among the top three entries. A brief hiatus followed, as Samantha dedicated time to her personal growth and self-improvement.

Fueling her thirst for growth, Samantha became a student at the world-renowned Gemological Institute of America (GIA) in Carlsbad in 2016. She was awarded a full scholarship for CAD/CAM design that paved the way for her brand’s expansion. During her time at the campus, she gained the techniques that, when combined with her artistry, allowed her to seamlessly blend modern technology with timeless craftsmanship. This unique approach enabled her to bring even the most intricate and imaginative designs to life—pieces that not only tell a story but also reflect the playful, pop culture-infused personality that has become a hallmark of her work.

In December of 2022, Samantha embarked on a bold rebranding journey, unveiling a captivating and fresh identity. By the time summer of 2023 came, alongside her original hammered pieces (now part of the esteemed ‘Classic Collection,’) Samantha had already revealed six distinct “themed collections”, showcasing over 30 completely new designs!

Her return to the San Diego County Fair in June 2023 became a shining testament to her unwavering dedication and growth as an artist. Among the five submitted creations, two designs from the Anime Collection, one of her newest collections, garnered particular acclaim. The first of its kind “Moon Stick” necklace, inspired by the iconic Sailor Moon, claimed 1st place, while the charming “My Neighbor” bracelet, paying homage to the beloved animated film My Neighbor Totoro, secured a third-place ribbon.

Even after all of the fair releases, she was just getting started! When Comic Con weekend kicked off, she launched five new pieces, and momentum carried on with two bonus releases the following week. Now, jewelry enthusiasts can indulge in adorning themselves with gorgeous Ditto-inspired, Grogu-inspired, and Akatsuki cloud-inspired designs, just to name a few!

Today, Samantha showcases her stunning jewelry at select San Diego shows and online. Samantha’s journey serves as a profound testament to the transformative power of following one’s passions, inspiring joy and wonder in all who encounter her remarkable artistry.